Selling
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Buying
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Why Strike
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"Faultless service & great customer experience. I'm recommending them to
everyone I know."

Lynn Chan, Jan 2020

"Excellent service,
fabulous contact.
You know what's happening all
along the journey of your
house sale or purchase."

Tony Hassall

"The future in selling
houses ... Best experience of an estate agent I've
ever had."

Thomas Curran

Selling your house tips

We get it — sometimes the hardest part of selling your home is knowing where to start. At Strike, we put you in the driver’s seat. We’ll break down the step by step process of selling your home, from the right time to sell to how to get the best price.

OUR 10 STEP GUIDE

Process of selling

We’re all looking for our own dream home, so let your buyers picture themselves living there. "

1. Where are you going to live next?

Most people want to sell their home so they can move into a new one. Before you decide to sell, you may want to see if you can bring your mortgage with you to the next property — in property jargon, that’s called “porting”. If you think you’re going to want a whole new mortgage, you’ll want to get a mortgage in principle agreed before you start looking  — this means you’ll know you can secure a loan and what your budget is. 

Speaking of looking, this is tricky territory. It’s easy to fall in love with your dream house — it’s there, it’s perfect, and it’s probably way out of budget. Suddenly, you might be tempted to rush the sale of your current home. But if you want to get the best price, it’s important to slow things down.

Remember to balance your head and your heart — they’re both important.

2. Is it the right time?

Everyone wants to find the best time to sell their home, but there are a lot of different factors at play. There are some general rules people tend to follow — spring is usually the most popular time for a market boom, while winter is usually quieter. But it’s about you, too. 

If you have some money to invest, if your family is expanding and your home is bursting at the seams, or if the market is particularly strong in your area, it might be the right time for you to sell. Strike while the iron’s hot. 

But you also need to consider the costs of selling to make sure you’re in the right place. Estate agent fees are the most obvious — and paying on commission can be tricky. You can end up handing over thousands and thousands of pounds — money you could be putting toward your next home. 

Of course, we think there’s a better way. That’s why we offer a full-managed service for free. Nothing. Nada. (Curious? Find out how.)

There are other fees to consider, so make sure to keep those in mind: 

  • Legal fees

  • Moving costs

  • Stamp duty on your new home

  • Capital gains (if you’re selling a second home or buy-to-let property)

Feeling overwhelmed? Don’t worry. You can read our detailed guide to the cost of selling your home here.

3. Selecting the right estate agent

Choosing the right estate agent is key, as it’s their job to guide you through the whole process of selling your house. You need to find someone you trust, someone with knowledge of your area, and someone who isn’t going to cost you a fortune.

Some online agents will charge you upfront, regardless of whether they end up selling your home or not. And most traditional estate agents charge around 1.5% of the total house price — which can add up to thousands. We don’t think it has to be that way, which is why we offer a fully-managed service for free.

But it’s also important to look beyond fees. For most of us, our home is the most important asset we have — financially and emotionally. That’s why we believe trust and transparency should be at the heart of every relationship. For you, it might just come down to feeling a connection with a company and its way of doing things. It’s your choice. 

You’ll also want to consider the price. Checking out what homes have been selling for in your area — not just the list price, what they actually sell for — can give you a good sense. Price is often the most important part of selling your home, so make sure you and your agent are on the same page.

4. Going on the market

It’s time to put your home out there into the world. It can be a little nerve-wracking — so if you have sweaty palms, you’re not alone. In fact, it feels a little like a first date. 

You want your home to look its best. This might mean doing some DIY or even having some work done. It’s also about keeping it looking neat and tidy for any viewings — that means no odd socks on the radiator. You don’t need to scrub all traces of yourself — it should still feel like a home, after all — but make sure buyers can see the potential. 

One of the easiest ways to show your home at its best is clearing up the clutter. You don’t want buyers to think that there’s isn’t enough storage space and you don’t want them to feel distracted. We’re all looking for our own dream home, so let your buyers picture themselves living there.  

5. Accepting an offer

You did it — the offers have finally started to come in! When it comes to offers, let your estate agent do the leg work. In fact, you don’t need to get into offers directly at all. They’ll handle all of the back and forth. 

Once you get a good offer then strike a pose and celebrate. It’s totally acceptable to take a few days to think about it. Just have your estate agent update the interested buyers — it’s their job, after all. 

If they’re offering a low-ball, they’re probably expecting to have to come back with a higher offer. This is when a good estate agent really shines and when a bad agent can cost you literally thousands. We have a whole team of experts dedicated to negotiation, to make sure you’re getting the best possible price. It’s your decision, but we’ll keep you advised and informed, every step of the way.

6. Hiring a solicitor/conveyancer

Feel a little dizzy looking at all of the legal jargon of buying and selling? You’re not alone. It’s complicated. Hiring a solicitor or a conveyancer (which is just a fancy word for lawyers who deal with buying and selling properties) will help make the process run smoothly.

Keep this in mind when setting your budget — because those fees can add up in a hurry, normally falling somewhere between £850 to £1500. We offer a flat-rate fee where you only pay if the sale actually goes through, but in some cases you'll have to pay for any work done — even if things fall through.

7. Moving the sale along 

The offer has been accepted — now it’s time to get moving. This time is called “progressing the sale” in real-estate jargon, but it basically just means keeping things moving and getting the contract signed. Surveys, searches, contracts, special requests chains — don’t worry about it, your estate agent and lawyer will talk you through it all. 

This can be a nerve-wracking time, but you’ve got a team behind you. The right estate agent will keep you informed and keep the sale moving along, so you can relax. Every sale is different — and a good estate agent and conveyancer can be worth their weight in gold. Never be afraid to ask for advice or for an update.

8. Exchanging contracts

It’s really happening. Up until now, the process has been more of a handshake agreement. After you exchange contracts, you’re both legally obliged to go through with the sale of the property. As part of the exchange, the buyer will transfer a percentage of the purchase price — normally 10% — that they can lose if they back out of the arrangement. As a seller, you can also be liable to return the deposit (plus interest) and for any fees incurred by the buyers in the process so far. In other words, things just got serious. 

The time between exchanging contracts and completion can vary, but it’s normally around two weeks. You may want to have a slower or faster completion — but that’s something your lawyers and estate agent can help you work out. 

9. Preparing to move out

Boxes. Packing tape. Bubble wrap. So. Much. Bubble wrap. Moving out can be a messy business, but you have a few options. 

You can hire a van and DIY the whole move or you can pack up yourself and hire professionals to do the actual moving of boxes.  Or — if you really want to lay back and put your feet up — you can go for the full-service option. They pack everything up, move it, and unpack it on the other side. Now that’s the life. 

Moving is a perfect chance to get rid of anything you don’t want or clothes you don’t wear. Make a few trips to the charity shop. And start decluttering as soon as possible — you’ll save yourself a lot of stress if you don’t leave your packing to the last minute. 

10. Completing the sale

Completing the sale is the real moment you’ve been waiting for. The buyers transfer the rest of the purchase price to their conveyancers, who make sure the money gets to your conveyancer — who makes sure it gets to you. At this point, your buyer gets the keys to their new home. It’s happened. Pop a bottle. You just sold your home.

If you’re moving out on the same day you’re completing the sale, which is common with a property chain, it’s important to be organised. We recommend making a box with some of the essentials:

  • Cleaning products

  • A few handy tools

  • Bin bags

  • Phone charger

  • Kettle and tea bags

  • Many, many biscuits 

  • Some extra biscuits, just to be sure

Things to avoid when selling

1. Pricing too low — or too high

Setting the right price is probably the biggest secret to a smooth sale — but so many sellers struggle to keep their emotions out of it. You may love your home, but it’s also important that your price reflects the market. Looking around can help you keep perspective and an accurate valuation will steer you in the right direction. We want to help you sell smarter. A good estate agent will make sure you’re getting the maximum your home is worth, while still helping you achieve a sale that fits your timeline.

 

2. Keeping your home too personal

You may love having your home covered in family photos — or maybe you have a really distinct decorating style. But you’d be amazed how many buyers lack imagination and will have a lot of trouble seeing beyond your neon pink bedroom or your collection of life-size ceramic puppies.

That being said, you don't have to take remove every trace of you or your family. A few personal touches make a house feel like a home, but make sure there’s some room for buyers to picture themselves there. 

 

3. Forgetting to tidy for viewings

A lot of times, buying a home is a bit like falling in love — and home viewings can feel a little bit like speed dating. You only get one chance to make a good first impression and leave your potential buyers with that special feeling you get when you think you’ve met “the one”. In other words, they don’t want to see your pants hanging out to dry or a garden that hasn’t been cleaned in months. Spending a little time making your home look presentable can make a big difference.

The single most important part of selling a home is getting your home out there. "

4. Not getting your property out there

The single most important part of selling a home is getting your home out there. The right estate agent will make sure that your listing is getting attention on Rightmove, Zoopla, and the many, many other property sites out there. (Seriously — as a nation, we love to browse). But they’ll also have buyers they know who might be your perfect match. Some estate agents even use social media to list homes. It never hurts to get creative.

5. Assuming private sales are easier

If you don’t like paying fees — and frankly, who does? — it can be really tempting to find someone to buy your home privately, with just a handshake and a smile. In some cases, it might work, but selling privately isn’t as straightforward as it might seem. 

It can be hard to get the best price when you’re selling on your own — you probably won’t be able to access major sites like Rightmove and Zoopla to attract the best buyers and offers. Plus, negotiating the price yourself might feel awkward — and that can cost you thousands if you feel uncomfortable insisting on the best price. And, as you've seen, there’s a lot of technical and legal work involved in a house sale.

 

6. Spending too much

Some people don’t do enough to get their home ready to sell — but some people can do too much. If your home desperately needs a new bathroom, then you may want to put a new one in. But you shouldn’t spend more than you’ll make back.

A builder or an estate agent you trust can help you decide if it’s worth upgrading before selling — or if you’ll be spending more money than you’ll make back in the long run. Sometimes, a simple coat of neutral paint is all you need to refresh your entire home, adding thousands to its value without breaking the bank.

7. Expecting things to happen too quickly

A lot of people aren’t realistic about how long it takes to sell a house. If you’ve picked out your new dream property before you even put your home on the market, you may be setting yourself up for disappointment. So instead, be realistic — the process of selling your house can take a while if you want to do it right and get the best price for your home. It’s OK to take a breath — you’ll get there. 

Let's get you moving

Other useful resources

How it works

Looking for a better way to sell? Here’s how Strike can sell your home — for free.

Learn more

Selling guides

Feeling overwhelmed about what to do next? That’s OK. Our selling guides can help.

Learn more

Estate agent fees

One of the highest cost for sellers is estate agent fees. We believe it's time for a change so we're striking out fees altogether.

Learn more

FAQs

So, you want to strike quickly. One option is selling at an auction, but you might not get the price you’re looking for — and there are often hidden fees, so you have to do your research. If you’re trying to sell your home in a hurry, then the right price point and proper marketing are the best way to get there. Agents can make it clear that you’re “a motivated seller” — which normally means open to offers — and start getting potential buyers through the door.